About

The team behind the world’s most innovative TMS.

Hitrak is designed and built in New Zealand by freight and technology professionals that understand the challenges of the transport sector and how technology can solve them.
Founder & CEO

Johnny Davison

CTO

Craig Wilson

Supporting Johnny Davison (CTO / Founder) and Craig Wilson (CTO) is a team of high-performing engineers, designers, and solution-focused professionals, along with an experienced board that brings proven leadership in scaling businesses, operational excellence, and strategic growth. Just as important as our team are our customers - their feedback and insights drive the continuous improvement of Hitrak, helping us simplify workflows, enhance efficiency, and deliver real value. We’re more than just a software provider - we’re your industry partner, committed to making your business smarter and more successful.

Hitrak is ready when you are. We look forward to meeting your team.

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Frequently Asked Questions

Hitrak is a TMS, isn’t it? How is Hitrak different from our existing TMS?

Most TMS platforms were designed to record transactions - static forms, manual updates, siloed functions. They create data, but not data you can use.

Hitrak is different. It’s event-driven and integrated end-to-end, combining order management, telematics, communications, and rating in one platform. Every consignment generates hundreds of structured datapoints - GPS, photos, timestamps, dimensions, and customer comms - building a live digital twin of your operations.

That means:

  • Automation of tasks that previously required human effort (dispatch, reconciliation, POD chasing).
  • Optimisation through real-time visibility and decision support.
  • AI-readiness - data is already structured, auditable, and reliable, so you can apply modern analytics and automation without costly data-cleaning projects.
  • Configurability so workflows adapt to your operation, not the other way around.

In short: Hitrak isn’t just a TMS - it’s your operating system for freight, designed for modern requirements.

How does Hitrak automate manual processes? Is that even possible, given we do everything manually now?

Yes - and this is where Hitrak creates real impact. Traditional workflows rely on people to enter data, chase paperwork, allocate jobs, and update statuses. Hitrak removes that burden by automating the critical touchpoints in freight operations:

  • Data capture - dimensions, weights, PODs, photos, and GPS are recorded automatically.
  • Dispatching - jobs are allocated in real time, based on rules and capacity, without manual cross-checking.
  • Tracking and communications - updates and customer messages are triggered by events, not people.
  • Rating and invoicing - charges are calculated from remeasured data and applied automatically.

This means your team can move from chasing paperwork and typing in updates to managing exceptions, customers, and growth. The transition is staged - we work with you to digitise step by step - but the outcome is a business that runs faster, leaner, and more reliably.

Does automation mean I’ll lose my job?

No, automation is not about replacing jobs - it’s about enhancing them. Hitrak streamlines repetitive tasks, freeing up your team to focus on higher-value activities like customer service and strategic planning. The goal is to empower staff, not replace them.

What does the future of freight logistics look like, and is a modern TMS a necessity?

The future of freight is not just digital - it is intelligent, automated, and seamlessly connected. Operators that rely on legacy or manual systems will increasingly fall behind as customer expectations, regulatory requirements, and efficiency pressures rise. A modern platform like Hitrak is no longer optional - it’s the infrastructure that keeps you competitive.

Hitrak creates a digital twin of your operations, capturing structured data at every event, in real time. This enables automation, predictive insights, optimised resource use, and proactive customer service - outcomes that traditional TMS platforms simply cannot deliver. In today’s market, where every margin counts and every customer demands visibility, Hitrak isn’t just necessary, it’s transformative.

Are all TMS platforms mostly the same? What sets any TMS apart?

At first glance, many TMS platforms appear similar - most will cover basic functions like job creation, dispatch, and invoicing. The real difference lies in how deeply they integrate, how adaptable they are to your business, and what future they enable.

Hitrak stands apart because it isn’t just a tool for today’s operations - it’s a digital infrastructure designed for tomorrow. Unlike rigid, one-size-fits-all systems, Hitrak is:

  • Configurable and adaptive – it moulds to your workflows rather than forcing you to change how you operate.
  • End-to-end and integrated – it combines order management, telematics, communications, and rating in one platform, removing silos.
  • AI and future-ready – its structured, event-driven data model creates a digital twin of your freight operations, enabling automation, insights, and competitive advantage most systems simply can’t deliver.
  • Locally supported and continuously evolving – with responsive support and rapid improvements tailored to New Zealand businesses.

Where others stop at “managing freight,” Hitrak becomes the backbone of your business - improving service levels, protecting margins, and setting you up for long-term competitiveness.

I use a platform that works for us at present - sure, it's aging, but it's been improved over time, and fits our needs. Why should I change?

Older systems may “work,” but the status quo has hidden costs:

  • Baked-in manual processes – every manual step slows you down, increases errors, and adds cost.
  • Non-scalable operations – growth only means hiring more people, not creating efficiency.
  • High training burden – complicated, manual workflows mean every new staff member takes longer to train and get productive.
  • Key-man risk – knowledge sits with individuals, so when people leave, processes fall apart.
  • Limited visibility – static systems can’t provide live tracking, automated PODs, or structured data for analysis.
  • Margin erosion – without automation and accurate data, overcharges, claims, and inefficiencies creep in unnoticed.

Hitrak eliminates these bottlenecks by providing a modern, integrated, automated foundation. It scales with you, reduces training effort, lowers reliance on individuals, and gives you live data for better service, productivity, and margin protection.

How can I justify the cost? What is Hitrak's ROI?

The cost of Hitrak more than pays for itself. Customers regularly see a 10–20x return for every dollar invested, thanks to measurable improvements such as:

  • Reduced manual work – automated dispatching, communications, rating, and invoicing free up staff time to focus on value-add activities.
  • Higher accuracy – fewer errors and claims thanks to structured data, photo verification, and live GPS visibility.
  • Productivity uplift – operators often see a 10%+ improvement in fleet utilisation and a 25–50% reduction in “Where’s my order?” calls.
  • Margin protection – automated remeasure and reconciliation prevent revenue leakage and protect profit.

The immediate savings often offset the licence fee on day one, while the long-term gains in productivity, customer service, and scalability compound year after year.

In short, Hitrak isn’t a cost centre - it’s an engine for growth, efficiency, and competitive advantage.

How does Hitrak handle scalability as my business grows?

Hitrak is proven at scale. Our customers process millions of orders every year through the platform while maintaining snappy performance and reliability.

  • Performance at volume - Hitrak handles high job throughput without slowing down, whether you’re dispatching dozens of orders or tens of thousands daily.
  • Built to flex - the platform adapts to your workflows, so it scales with you instead of forcing your business into rigid processes.
  • Co-evolution with customers - Hitrak is continuously enhanced alongside the businesses we serve, meaning as you grow, the platform grows with you.
  • Future-ready architecture - with structured event-driven data at its core, Hitrak provides the foundation for automation, AI insights, and advanced optimisation as your scale increases.

In short: Hitrak isn’t just ready for growth - it’s already trusted by large-scale operators to run their day-to-day operations at national scale.

How secure is my data in Hitrak?

Data security is a priority at Hitrak. We use advanced encryption and adhere to strict data protection standards to ensure your information is safe. With robust access controls and regular security updates, we keep your data secure and compliant.

Is Hitrak a good fit for businesses in [specific industry or sector]?

Hitrak is built to be highly flexible and adaptive, making it a strong fit across a wide range of industries. Whether it’s food service delivery, general freight, chilled and frozen distribution, or retail fleets, Hitrak can be configured to match each business’s unique requirements.

The platform is designed around core logistics patterns such as hub-and-spoke, collections, consolidations, linehaul, cross-dock, and last-mile delivery. This foundation allows Hitrak to scale and adapt seamlessly, ensuring it delivers value in different operational contexts. Customers benefit from a configurable system that evolves alongside their businesses, rather than a rigid platform that forces them into a one-size-fits-all model.

How long does it take to implement Hitrak, and will there be support during the transition?

Hitrak is built not just to perform, but to be implemented successfully. We work closely with each customer to understand their operations and translate requirements into a configured feature set that fits their business. Implementation can be rapid - in some cases as little as a week - but more importantly, it’s done with care. Our team provides hands-on support pre-go-live to ensure everything is aligned, and post-go-live to ensure the system delivers in practice. All of our customers will speak to the strength of this partnership and support.

Or in other words, "The onboarding process was incredible", as Brad from MD Freighting put it.

How does Hitrak improve customer experience?

Hitrak improves the customer experience by ensuring the right person receives the right information at the right time.

  • Senders - Through the customer portal, shippers have full visibility of their consignments, from booking to delivery, with proactive status updates and exception alerts.
  • Receivers - End-customers are kept informed via SMS and app notifications, giving them real-time ETAs, position in queue, and delivery confirmations.
  • Connectivity -The receiver app connects customers directly with the driver if needed, creating a two-way channel for updates or access issues.
  • Proof and confidence -Photos, signatures, and confirmations are instantly available, reducing disputes and providing transparency.

This combination reduces inbound “Where’s my order?” calls, speeds up resolution of issues, and enhances trust at every step. By turning logistics data into timely, targeted communication, Hitrak ensures a smoother, more confident experience for all parties involved.

Book a demo

Get in touch with the team today so we can show what all the fuss is about.
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